Hazel & Willow

Brand Strategy

Brand Identity Design

Collateral Design

Vintage nostalgia vibes

Down-to-earth, timeless visuals for a conscious children's brand.

Sarah came to us with a dream of owning an online children's boutique and the need for a brand that represented her and her customer's love of the outdoors. Hazel & Willow is an Australian-based online boutique for babies and children up to age 5 what is all about using natural, durable, sustainable, and beautiful fabrics. Their mission is to offer timeless pieces for the modern, active child, to prioritize quality, comfortable and practical products, and to support ethical and conscious practices in every step of its supply chain.

Through our brand strategy process, we solidified the Hazel & Willow customer, nailed down the way the brand would connect with its audience (a love for hand-me-down quality fabrics that can move with their little ones), and created a set of visuals that complimented and represented what made Hazel & Willow unique.

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