Lashes By Lita

Brand Strategy

Brand Identity Design

Packaging Design

Collateral Design

Professional meets playful

A simple, feminine brand for a warm, positive, and detail-oriented esthetician.

Lashes by Lita (also known as LxL) is a lash extension business serving clients in the greater Seattle area. Pilita Grenier is LxL’s founder and owner, a licensed esthetician with years of experience and a specialization in the advanced, meticulous, and detailed technique of Mega Volume Lashes.

Lita has a deep passion for not only offering efficient, safe, and beautiful lashes for her clients, but she also loves forging strong and supportive relationships with them. During each session she offers both a professional, high-quality service and the listening ear of a warm friend; her ultimate joy is for each client to walk away with a renewed sense of hope and confidence in themselves. We wanted to create a truly customized, positive, rejuvenating, and welcoming experience for Lita and her clients through her branding that reflected her values of inclusion, optimism, and a celebration of feminine energy.

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