Live and Let Liv Yoga

Brand Strategy

Brand Identity Design

50% Deepak, 50% Tupac

A fresh brand identity for a local beloved yoga studio

Live and Let Liv Yoga is one of the oldest yoga studios in Killeen, TX - and new owner Stephanie worked with us to give her well-known and loved studio a fresh new look. L&LL's philosophy is all about being welcoming, making the spiritual side of yoga approachable to new students, and caring for those in their community like family (mentally, physically, and spiritually). We updated the brand's colors to feel like springtime, reminiscent of new beginnings, and wove a nod to the balance between solar and lunar energy (via iconography of course) into their brand identity.

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